Portuguese iGaming software provider Oddsgate published an unprecedented report exploring the future of iGaming with foresight specialist ALVA Research & Consulting. The report, aptly titled The Gate to 2050, explores the primary drivers of change that could reshape the future of the online gambling industry over the next three decades.
Oddsgate and ALVA relied on evidence-based methodology, including evaluating current trends, anticipating possible future scenarios, and gathering insights into the probable direction the world is moving toward to generate a plausible image of the iGaming industry in 2050. This model used ALVA’s “To‑the‑best‑of‑our‑knowledge‑today” approach to identify patterns of change and predict the future.
Highlights of the Story
- ALVA used a multi-layered methodology comprising desk research, document analysis, interviews with market leaders, and real-time surveys to make plausible predictions.
- The report leverages contextual and transactional variables, such as globalisation, demographic change, tech transformation and convergence, global rivalry, security, AI, metaverse, blockchain, AR and VR, etc., to generate an image of the iGaming industry in 2050.
- Based on current global trends, the report predicts a timeline for innovation. Factors such as blockchain integration, quantum computing for enhanced security, the metaverse going mainstream, and hyper-personalisation will likely reshape the iGaming industry in the next 25 years.
Studying Unconventional Variables to Make Accurate Predictions
ALVA Research & Consulting specialises in foresight, helping organisations predict future scenarios and strategise accordingly. Oddsgate partnered with ALVA for this very reason, as envisioning the iGaming industry 25 years from now requires a groundbreaking effort. ALVA conducted a detailed and structured research, factoring in variables beyond conventional forecasts to generate the most likely scenario.
The Gate to 2050 project was initiated back in 2024. The research continued over the next several months, collecting data through rigorous market analysis, interviews with tech leaders, generalists, and innovators, and real-time surveys at the SBC event.
The timeline for the study is crucial as it includes multiple generations, from Baby Boomers to Generation Beta, each with different habits, interests, and preferences. Researchers had to account for future socio-economic, cultural, and regulatory patterns and navigate ambiguity at an industry-wide level to generate an evidence-backed image of the iGaming industry in 2050.
Reading the Global Pulse
Apart from studying theoretical possibilities, researchers conducted in-depth interviews with 20 industry stalwarts from five continents, performed 200 on-site surveys at SBC Summit Lisbon 2024 and factored in 21 transactional variables connected to iGaming, such as finance, culture, and carbon footprint.
Recent shifts in global political dynamics, evolving regulatory oversight, and a growing demand for stricter digital security measures have all been accounted for in Oddsgate’s The Gate to 2050 report. From emerging markets in Oceania, Africa, and Latin America to developed industries such as North America and Europe, the study is based upon a broad data sample spanning five continents.
The report follows vital principles, including gathering signals on evolving global trends, projecting a plausible image of the iGaming industry in 2050, and sharing that vision to inspire long-term corporate strategies and decisions. The report delves into several megatrends that will likely shape the world in the coming days. These include:
- Artificial Intelligence: AI will simplify game development, marketing, operations, compliance, and support, drastically minimising entry barriers. Reducing the knowledge and cost required for creating iGaming platforms may help low-cost and mid-cost operators thrive.
- Augmented and Virtual Realities: Wearable VR and AR devices will simulate hyper-realistic gameplay, revolutionising online casinos, sportsbooks, and live dealer games. Biotech may introduce biofeedback-based games that adapt to players’ psychological responses.
- Blockchain as an Infrastructure: With Web3 being the talk of the town, blockchain may underpin most iGaming platforms in the future, ensuring fairness, transparency, and security. Smart contracts could be used to manage payouts, game mechanics, and compliance.
- Hyper-personalised CRM: The future of Customer Relationship Management (CRM) is likely AI-powered, personalised, and predictive. These dynamic data-backed strategies will likely revolutionise player acquisition and retention.
- The Evolution of the Metaverse: The Metaverse will transform iGaming with 3D environments where players can not only wager but also socialise, compete, and explore in a dynamic world.
- Cryptocurrencies and Digital Currencies: Digital currencies are the future of digital payments. These instant, secure transactions will simplify cross-border payments and significantly cut down on median expenses.
Oddsgate Elated with the Revelations
Tiago Almeida, Oddsgate CEO, shared key insights from the project, an impeccable reference for industry figures and operators looking to launch an online casino business alike:
This research offers in-depth insights into the future of iGaming. We have partnered with leading academics and stalwarts from different industries to ensure our predictions are backed by data. It has been an honour collaborating with some of the brightest minds and biggest names in iGaming. We believe this report will be a go-to source of information and inspiration for our peers.
Founded in Lisbon, Portugal, Oddsgate is one of the top-rated white label casino providers that offers modular and API-based solutions for operators seeking to enter or expand in the iGaming industry. The company operates with a focus on delivering efficient online casino platforms featuring online casino games from top-tier iGaming software providers, innovative tools for affiliate marketing, business growth, and player oversight.
In addition to offering casino software, Oddsgate also stands out among the leading white label sportsbook providers. It delivers a comprehensive sports betting platform with integrated backend affiliate marketing tools and tested anti-fraud features to ensure secure payment transactions and user activities. The company’s emphasis on flexibility and scalability allows iGaming operators to adapt to market demands and maintain compliance as well as operational stability.