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PIN-UP Global Transforms into the RedCore Business Group

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Cagla Taskin
Cagla Taskin
Content Manager
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A poster with a headline that says PIN-UP Global Rebrands as RedCore Business Group, Expanding Beyond iGaming.

PIN-UP Global, an international holding, is rebranding as the RedCore business group. Specialising in developing solutions for the iGaming industry, the company, through this transition, will now be able to expand into new markets.

PIN-UP Global’s Transformation into RedCore Business Group: Key Highlights

  • Formerly known as PIN-UP Global, the company, now transformed into RedCore business group, will work across fintech, marketing, e-commerce, customer service, and more, in addition to iGaming.
  • RedCore helps businesses scale, cut costs, and meet strict regulations while staying true to its values of expertise, teamwork, and open communication.
  • The company will present its expanded B2B portfolio in Lisbon, 16–18 September, at stand D185.

From PIN-UP Global to RedCore: A Strategic Shift Towards Multi-Sector Innovation

An international business group focusing on developing technological solutions for digital markets, RedCore has eventually expanded beyond the iGaming industry to deliver products and services for a multitude of sectors. Operating with a well-structured management framework and a strategic focus on growth, RedCore’s portfolio covers fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. The company’s offerings aim to help businesses grow, streamline operations, lower costs, and meet the demands of highly regulated markets.

Marina Ilina, CEO and founder of the business group commented on PIN-UP Global’s transformation into the RedCore business group:

Throughout our growth, it became clear that our potential goes far beyond a single industry. Currently, we bring together expertise and technology in various areas of digital business. iGaming remains a part of our experience — but now it’s just one of the areas where we innovate and drive progress.

RedCore will make its debut at the SBC Summit to be held on 16 to 18 September 2025 in Lisbon, at stand D185, where the business group will present its portfolio of B2B products and solutions.

RedCore is committed to upholding the fundamental principles that positioned PIN-UP Global as a leader in the industry. The business group continues to maintain a philosophy of leadership and continuous progress, all-encompassing expertise, as well as collaboration and teamwork. The focus on delivering results and honest communication with partners and employees remain unchanged.

PIN-UP Global’s restructuring to RedCore creates new opportunities for collaboration with both current and prospective partners. The business group is ready to offer comprehensive technological solutions that go beyond traditional industry boundaries.

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