Activity accelerated towards the end of Q2 as operator investment increased around the FIFA World Cup. Raketech used AffiliationCloud to combine traffic and commercial inventory from Raketech Owned Sport Publishers and external publishers within a single sales process.
The campaign became the largest sports initiative in the group’s history. Sweden and Denmark led the Nordic improvement as tournament activity lifted volumes and increased demand for commercial inventory. Raketech also introduced two media products before the tournament and remains on track to launch seven initiatives during 2026.
Affiliation Marketing, comprising Raketech’s owned publishers, grew approximately 1.9% from Q1. Casinofeber Media improved its commercial performance, while the group’s sports assets and television guides provided additional event-led content. The campaign tested whether Raketech can coordinate owned publishers, external partners and operator demand through one platform.