Reputable global iGaming software provider SOFTSWISS recently announced a new playbook, which helps operators make informed decisions about platform integration in the long term. The playbook, titled iGaming Software: Build vs Buy measures the pros and cons of building software from scratch and licensing existing tech.
Highlights of the Story
- The playbook highlights key metrics, such as expense, development timeframe, and tech requirements.
- The publication includes a salary range for key positions in iGaming development by region, operational checklists, and sample cost calculations.
- The extensive guide by SOFTSWISS helps potential operators chalk out a clear strategy for launching a profitable business in an ever-changing iGaming market.
A Practical Framework for iGaming Operators, Affiliates, and Investors
The SOFTSWISS report offers real-world insights into the benefits and drawbacks of building vs buying iGaming tech. The two major points of contention are: €5 million and up to 2 years for developing proprietary software vs €1 million and six months for integrating a third-party platform.
The report compares the feasibility of developing software in-house vs integrating turnkey solutions. Entitled iGaming Software: Build vs Buy, the SOFTSWISS report designed to help up-and-coming iGaming operators, investors, and affiliates by delivering actionable insights into cost structures, scalability challenges, operational risks, and developmental timelines.
The report is grounded in data and practical experience, providing decision makers in the iGaming industry with a strategic reference, helping them align their business goals with tech choices, market realities, and growth plans. It also takes into account regulatory requirements, team structures, and time to market.
An Overview of the Key Points
The playbook offers detailed insights into the greater implications that come with growth, localisation, and long-term product development. Here is the overview at a glance:
- Cost Implications: Building proprietary technology from the ground up can take anywhere between 12 to 24 months. Not to mention an investment of €2.5 million to €5 million, depending on the scale. These figures do not include the significant responsibility of maintaining in-house tech, security, compliance, and updates.
- Time to Market: Going with a turnkey platform can reduce the time taken to go to market to six months. Approximate first-year expenses, such as upfront investment, range between €500,000 to €1 million. However, it’s important to grow familiar with the limitations of the platform, such as scalability and customisation.
- Hybrid Tech: Most B2B iGaming software today offers some degree of customisation. This hybrid model allows operators to integrate custom features into existing vendor tech. This helps operators stand out from the crowd without investing a huge sum.
- Expert Analysis: SOFTSWISS experts evaluate the decisive factors, including compliance, technical expertise, and scalability, that affect the long-term success of building vs buying.
Denis Romanovskiy, Deputy CTO, SOFTSWISS, says:
Developing an in-house gaming platform grants complete control. However, the cost and complexities of re-creating existing features from other platforms can stall innovation. A reputable B2B platform provides all the essential features from day one, enabling operators to focus their energies on important tasks like brand positioning, player acquisition, and expansion.
The report includes operational checklists, sample cost calculations, and a salary index for important iGaming development roles by region. It helps operators develop launch strategies and create profitable business models in a fast-paced iGaming market. This makes it a valuable tool for taking strategic decisions in 2025.
If you’re interested in insights into the iGaming market, the 2025 iGaming Trendbook by Ace Alliance is yet another great resource that offers perspectives into brand strategies in the face of changing regulations, innovations impacting player experience and the next big markets to watch out for.