The most common types of gambling in Finland are online casino games and sports betting. Recent data from the Finnish Sports Betting Study 2025 shows that active bettors overwhelmingly prefer EU/EEA-licensed platforms, with 100% of respondents using tax-free Malta, Estonia, or Åland/Finnish licences. The market is dominated by Epicbet, Paf, and Unibet, which collectively account for 67.5% of all preferences, while Veikkaus is the primary platform for only 3.96% of active bettors. Malta holds the largest licence share (50.62%), followed by Estonia (22.92%) and Åland (22.50%).
On the other hand, popular casino game options among Finnish players include slots, bingo, poker, roulette, and blackjack. Pay N Play casinos powered by Trustly are also widely available, enabling fast deposits and withdrawals without the need for lengthy registration or verification processes.
These findings form an important baseline ahead of Finland’s 2026–2027 licensing transition, providing valuable insight into how player behaviour may shift once locally licensed operators enter the market.