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Discover the latest trends and strategies in iGaming and business through our expert-written blog. From market trends to business strategies, our articles offer the knowledge you need to stay informed and ahead.

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Welcome to our blog, where we share valuable knowledge and insights on everything related to iGaming and the industry’s business side. From understanding key concepts such as RTP to exploring strategies for running a successful online casino to staying updated on the latest market trends, our blog offers valuable insights and practical advice for anyone who wants to succeed in the iGaming industry.

Business

Graphic image of Dimitry Völkle for the blog page.

The Future of Germany’s Regulated iGaming Market: Finding Balance Between Rules and Reality

The GGL (Gemeinsame Glücksspielbehörde der Länder, which is the German Joint Gambling Authority of the States) keeps evolving and is becoming more international in the way it works. You can really see that it’s starting to listen to the industry more closely, building expertise through dialogue and using that knowledge to become more effective. That’s a very positive development. It shows a willingness to learn and adapt, which wasn’t always the case in the early stages of regulation. At the same time, the challenges in the German market remain significant. The black market continues to grow, and it’s still far […]

Business

Graphic image of Wagner Fernandes for a blog page.

Marketing Lost Its Mind (And Its Strategy Along with It)

Somewhere between the dashboards, the funnels, and the “growth hacks”, marketing stopped being about markets. A discipline that once decoded human behaviour and shaped business advantage has been flattened into a noisy execution arm chasing vanity metrics. Today’s marketing is allergic to thinking. It confuses activity for strategy. New jargon arrives weekly: demand-gen this, growth-loop that, while the basics gather dust. The four Ps (Product, Price, Place, and Promotion) aren’t quaint relics; they’re the levers that force real trade-offs. Yet they’ve been reduced to a checklist: product = content, place = platform, price = discount, promotion = post. That’s not […]

Business

Graphic image of Richard Dennys for the blog page.

Data Transparency: You Show Me Yours and I’ll Show You Mine

Let’s be honest, this isn’t the kind of headline you expect in a serious iGaming article. It sounds more like the start of a Tinder chat than a data strategy piece! But in truth, it’s the perfect metaphor for the future of our industry: because trust in data, in partnerships, in players, is built on one thing above all else: transparency. Yet, we’re still a little squeamish about it. Everyone talks about sharing data, but when push comes to shove, we often clutch our dashboards like a Victorian dowager clutching her pearls. The irony is that the businesses who lean […]

Business

Graphic image for Faruk Aydin’s blog article.

Magnus Carlsen on Chess, AI, and the Next Generation of Players

I first met Magnus Carlsen at a BETBY corporate event in Riga, and even before the chess talk for the Revpanda LIVE podcast began, it was clear why he’s more than just a chess champion. Between rounds of golf and casual sightseeing, Magnus carries a calm focus and approachable charm, the kind that makes you want to listen to every word he says about the game he’s mastered. Magnus shared a memory from his first visit to Riga, when he and his wife accidentally stumbled upon a restaurant located in the same building once frequented by Mikhail Tal, the legendary […]

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Exclusive iGaming Interviews with Industry Leaders

Explore our archive of in-depth interviews with key stakeholders in iGaming. From expert insights to visionary perspectives, discover how top professionals are shaping the industry’s future – one conversation at a time.

More Interviews

Graphic banner image for Mika Waizman interview page.

In 2026, Those Who Can Tell Stories Will Win

With over 15 years of experience in digital and affiliate marketing, Mike Waizman, CMO at NGM Game, has led global strategies for brands like LG, Nokia, Yandex, and Kaspersky Lab. Known for merging creativity with performance, he brings a product marketing mindset and a deep passion for brand growth in the iGaming industry.

In our conversation, Mike doesn’t just talk about features or releases—he talks about philosophy. From NGM Game’s adaptive RTP innovation to its meme-inspired hit, his focus is on emotion, honesty, and storytelling. He challenges the industry’s reliance on “cheap triggers", questions AI’s creative limits, and makes a strong case for marketing with purpose. For Mike, 2026 won’t belong to the biggest spenders—it'll belong to the best storytellers.

Interviewer Magda Klimko-Aydin

Guest Mike Waizman

Mar 03, 2026 5 min read

Graphic banner image for Lee-Ann Johnstone interview.

What Makes an Exceptional Affiliate Manager: Insights from Lee-Ann Johnstone

Lee-Ann Johnstone, Founder of Affiverse, spoke with Magda Klimko-Aydin to discuss what makes an exceptional affiliate manager. With over two decades in the industry, Lee-Ann shared her insights on the key skills, challenges, and mindset that define great affiliate partnerships.

Interviewer Magda Klimko-Aydin