Brazil iGaming Search Interest Falls 82% in Two Weeks

Blask’s comparison follows three consecutive Fridays: the publication of Provisional Measure 1,394 on 25 September, the following week, and 9 October, after the platform shutdown.

Most of the decline had occurred by 2 October, before licensed platforms were required to become unavailable on 6 October. New account funding had already been restricted from the measure’s publication, and the voluntary withdrawal period ended on 5 October.

Our coverage of Brazil’s betting shutdown and player refund process explains those separate stages.

The 82% headline compares two daily readings. It should be distinguished from the 20.6% week-on-week decline in Blask’s digest for 5–11 October.

Between the first and third Fridays, local-brand interest fell approximately 87%. International-brand interest declined by around 4%, ending close to its level on 2 October.

That difference explains the rise in international share. The international group represented a much larger proportion of a smaller total, without a corresponding increase in its absolute search interest across these snapshots.

Our previous Brazil analysis of offshore search share and affiliate coverage explained why absolute values were needed to interpret the share movement. The latest supplied figures provide that additional perspective.

They do not establish how many people moved between operators, opened accounts or placed bets.

Brazil’s monthly Blask Index stood at 155.3 million in September 2026, close to the 158.7 million recorded in September 2022.

The decline began before the prohibition. Blask’s supplied series shows monthly interest falling from approximately 240 million in May to 236 million in June, 192 million in July and 170 million in August.

September’s historical comparison therefore describes a longer contraction. It is separate from the two-week daily decline, and the entire monthly fall cannot be attributed to a measure published on 25 September.

Blask’s earlier Brazil betting ban report adds browsing-panel observations through 1 October.

By that date, the daily share of active Brazilian panellists visiting licensed sites was 73.5% below the report’s normal baseline. Unlicensed-site reach stayed within 11% of normal during the first week.

Among 5,970 panellists classified as licensed-only visitors before the ban, 6.7% visited an unlicensed site during 25 September–1 October. The comparable figure was 5.1% in the preceding week.

These observations show a sharp contraction in licensed-site reach and a smaller increase in unlicensed-site use within that particular group. They do not support describing the whole market as having lost 74% of its users or establish mass migration offshore.

The panel observations also end before the 6 October shutdown. They cannot show where those users went afterwards.

Brand-level interest briefly moved in the opposite direction.

Stake received temporary court protection on 8 October, followed by a reversal on 9 October. Our report on the court overturning Stake’s betting ban exemption covers the legal sequence.

Blask’s supplied figures put Stake’s Brazilian Index at approximately 88,000 on 8 October and 99,000 on 9 October. It remained near 89,000 on 10 October before falling to roughly 25,000 by 12 October.

The movement coincided with the changes in operating permission. Without query-level and transaction data, it cannot establish why people searched or whether that attention produced betting activity.

The distinction between brand visibility and website use matters commercially.

Blask’s search classifications apply to brands. Its browsing report classifies Brazilian websites by domain: a licensed brand’s international website can sit in the unlicensed-site group while the brand remains in the onshore search group. The two datasets therefore cannot be treated as interchangeable measures of offshore activity.

For operators and affiliates, three areas deserve separate review:

• Performance reporting: Compare absolute search interest, website visits and verified account activity within matching periods. A higher relative share can accompany falling activity.
• Partner exposure: Review outstanding commissions, invoices and campaign commitments against contracts and confirmed operator arrangements. Search figures cannot establish payment outcomes.
• Promotional activity: Check Brazil-facing placements against the applicable restrictions. Provisional Measure 1,394 covers advertising and intermediation, including offers from businesses based overseas to people in Brazil.

For wider context on connecting traffic with commercial outcomes, our podcast on data-driven affiliate marketing with Michael Filletti discusses tracking, player value and revenue measurement.

1. Blask: iGaming Market Weekly Report, 5–11 October 2026.
2. Blask: Brazil’s Betting Ban and the Lessons From India. Report dated 6 October 2026; particularly pages 11–16 and 26–27.
3. Brazil: Provisional Measure 1,394 of 25 September 2026.
4. Ministry of Justice and Public Security: Platform Shutdown and Refund Timetable, 6 October 2026.
5. Agência Brasil: Court Reverses Stake’s Operating Permission, 9 October 2026.

Additional research supplied to Ace Alliance by Blask: Brazil’s betting demand is back to September 2022 levels: 3 Fridays show how it got there; Stake’s Brazil reprieve is reversed within a day, but search demand jumped sixfold; and the accompanying charts.