France iGaming Market 2026: Licensed vs Offshore Demand

Source — Blask monthly France licence-split series, extracted 3 November 2026. The comparison excludes Parions Sport across all periods and covers October alone for Q4.

Blask’s monthly data show that search demand for licensed brands peaked in June, when the World Cup began, before falling below offshore demand in August. Offshore demand stayed relatively steady from June to October, when the two groups drew nearly equal shares of tracked search demand.

France permits online sports betting, horse racing betting, and poker under ANJ authorisation. FDJ holds the lottery monopoly, which includes online lottery products. The French licensing framework excludes online casino games. The ANJ has outlined the safeguards it would seek under any future online casino licensing framework in France.

Blask’s licensed group includes brands with an authorised French offer, including those classified as Mixed because they also operate other products outside France. The search index tracks demand at brand level. Its licensed and offshore groups therefore cover different product mixes, including offshore casino brands with no licensed domestic equivalent.

The average daily Blask Index was 154,699, down 8.0% year-on-year on comparable coverage. Offshore demand fell 13.9%, from 90,651 to 78,040, and licensed demand fell 1.2%.

Parions Sport led licensed search demand in the full Q1 ranking with an average daily index of 38,314, followed by Betclic (26,409) and Winamax (23,111). Including Parions Sport, Q1 averaged 193,013, with licensed brands at 59.6% and offshore brands at 40.4%. Blask excludes Parions Sport throughout the quarterly comparison because its series ends on 31 March 2026.

Betify (8,198), Wild Sultan (7,713) and Gcasino (7,133) led the offshore group. Alexander Casino, the leading offshore brand in Q1 2025, fell from 15,303 to around 540. Its decline exceeded the group’s net fall of 12,611 index points, with gains elsewhere offsetting part of the drop.

Average daily Blask Index reached 170,142, up 10.0% from Q1 and 10.3% year on year. Licensed demand rose 24.3% quarter on quarter, from 76,659 to 95,283. Offshore share fell 6.4 percentage points to 44.0%.

Blask moved Bet365 into the licensed group in April. Holding Bet365’s classification constant at its Q1 status yields a Q2 offshore share of 47.9%. The reclassification accounts for 3.9 points of the observed 6.4-point decline in offshore share. A similar shift was observed in Alberta’s iGaming market, where several leading offshore brands gained licences and retained most of their existing search demand.

Betclic (31,129), Winamax (28,599) and Unibet (17,884) led the licensed group. Wild Sultan (9,907), Betify (9,165) and Gcasino (7,445) led offshore demand.

Licensed demand in the monthly series averaged 116,299 in June, up 36.9% from the April–May average. Offshore demand fell 16.0% to 66,334 over the same comparison. Licensed demand eased 3.6% in June 2025 against that year’s April–May average.

The ANJ recorded a 47% year-on-year increase in online sports betting stakes in June 2026, following 4% growth across January–May. For wider context on tournament demand, see the Blask × Ace Alliance World Cup demand report.

Blask’s daily series compares 11 May–10 June with the World Cup period of 11 June–19 July. Average daily licensed demand rose 38.6% to 116,748. Offshore demand fell 31.3% to 58,268, taking its share from 50.2% to 33.3%. During 20 July–19 August, offshore share recovered to 53.3% as licensed demand fell to 53,474. Across the full tournament, licensed sportsbooks in France recorded more than €1.3 billion in online stakes.

The average daily Blask Index fell to 133,850, down 21.3% from Q2 and 12.3% year-on-year. Licensed demand fell 28.9% to 67,787, and offshore demand fell 11.8% to 66,062 quarter-on-quarter. The larger fall in licensed demand lifted offshore share 5.4 points to 49.4%.

Licensed demand fell from 89,112 in July to 54,180 in August and recovered to 59,813 in September. Offshore demand stayed between 64,991 and 67,097 across the three months. By September, offshore brands accounted for 52.1% in the broader monthly series.

Winamax (21,754) overtook Betclic (20,898) as the leading licensed brand. Unibet ranked third at 12,120. Wild Sultan (9,558), Betify (8,799) and Gcasino (8,727) led the offshore group.

October averaged 129,244 on the broader monthly index. Its offshore share fell 2.0 percentage points from September.

Comparing 7–20 September with 29 September–12 October, the combined daily index rose 150.9%. Offshore demand increased 212.0%, and licensed demand rose 24.1%. The offshore share gained 16.4 percentage points, from 67.5% to 83.9%.

Blask’s matched-brand comparison excludes Casino Extra and gtBet, which first appear in the daily data during the second window. In that comparison, total demand rose 88.6% and offshore share increased from 67.8% to 78.8%.

Blask flagged simultaneous changes in index levels across several brands around 1–3 September and 19 October. Those changes were under review in extraction and limit comparisons across the affected dates.

Leon’s average daily index rose from 1,366 to 17,865, an increase to 13.1 times its September baseline. Blask first recorded measurable demand for gtBet in this series on 29 September. Together, the two brands accounted for 52.6% of the increase in the daily comparison.

Total daily demand rose 94.2% when gtBet alone was excluded. Offshore brands made up nine of the ten largest gainers by index points, with Betclic the sole licensed brand in that ranking.

Offshore share in the daily series fell to 64.5% during 13–26 October, below the 67.5% September baseline. The later 19 October–2 November window includes the simultaneous changes flagged by Blask. The broader monthly series provides a separate measure of how October compares with earlier months.

Blask will compare November and December demand with the same months in 2025, when offshore shares were 53.6% and 54.3%, respectively, on comparable coverage. Its analysts will also track whether Leon, Gamdom, Azur and NV Casino retain their early-October gains.

An increase in offshore share can come from a decline in licensed demand, as Q3 shows. A similar pattern appeared in the analysis of Brazil’s iGaming search decline, where international brands gained share as interest in local brands fell more sharply. Comparing the size of each group’s index with its share helps operators see where measured interest actually rose. Registration, deposit, and repeat activity data can help assess how that interest translates into commercial performance.

For affiliates covering France, search visibility can inform brand coverage. The ANJ’s authorisations identify which products each operator can offer in the country.

Max Tesla, Blask said,

On a like-for-like basis, France’s split between licensed and offshore brand demand has stayed close to 50/50 through 2026. The biggest swing was in June, when the World Cup pulled demand towards licensed sportsbooks, not towards offshore sites. The early-October jump in offshore interest was real in our daily data but short-lived, and it was concentrated in a few brands. We would want to see it hold for several weeks before calling it a shift in the market.

Blask Index uses filtered, normalised search activity to measure interest in gambling brands. ANJ revenue, stakes, and account figures come from the regulator’s H1 2026 report and use separate measures.

The broader monthly series covers 1 January–31 October 2026, with 186–196 brands recording non-zero demand per month. It covers sports betting, horse racing betting, poker and casino brands. The dataset excludes FDJ lottery brands and prediction markets. The quarterly comparison excludes Parions Sport throughout and calculates shares from aggregate index values for each period.

Blask groups Local and Mixed brands as licensed based on their authorisation for the French offer at the time of observation. It applies changes in status from the date recorded and combines search demand across domains belonging to the same brand.

The narrower daily series covers 57–67 brands in 2026 and runs through 2 November. The earlier daily sample for 2025 had substantially fewer brands, so year-on-year comparisons in this article use the monthly dataset. Blask extracted both series on 3 November 2026.

• Blask France licence-split monthly and daily datasets. Unpublished data and charts supplied to Ace Alliance, extracted 3 November 2026.
• ANJ H1 2026 French gambling market results
• ANJ H1 2026 economic report (PDF)
• ANJ guidance on authorised gambling products in France
• Blask Index methodology
• Blask’s original analysis of the autumn surge