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Blask analysed Index data for every nation that played in the 2018 and 2022 FIFA World Cups. The numbers point to a clear gap between football performance and iGaming demand. Brazil entered the 2022 World Cup with a Blask Index of 181M. Croatia entered with 5.9M. Brazil left in the quarter-finals. Croatia knocked them out on penalties.
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Every online casino business model needs benchmarks to measure its progress, and Gross Gaming Revenue is the key metric for doing so. This is a performance indicator that plays a pivotal role in the lifecycle of a casino: from licence applications to tax reports and helps them track real growth. This guide will break down how GGR works, its place in the gaming world and the key differences with Net Gaming Revenue.
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Every reasonable gambling operator uses casino SEO as a way to compete not only with other gaming sites but also with comparison platforms, affiliates, review pages, and publishers. It relies on well-known SEO foundations, but it applies them in a more regulated and competitive environment that depends on trust. This guide can help you set up your casino SEO strategy, as we made sure to cover keywords, links, content, technical SEO, trust, compliance, and measurement.
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Using KPIs in online gambling is crucial for operators as they allow tracking the main metrics from a large amount of data. These decision-making tools are suitable for player behaviour, acquisition, payments, revenue, retention, profitability, and risk. We at Ace Alliance made sure to cover and explain the most important KPIs in this extensive article.
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In Q1 2026, two iGaming campaigns ran on the same platform. Both targeted the same vertical during the same three months. One paid about $8 per install, the other cut costs to $0.25. Both met KPIs. Neither strategy worked in the other's market.
This gap is not an anomaly; it is a clear indicator. The iGaming campaign strategies effective in Tier-1 Europe and Southeast Asia are fundamentally different. Each is based on distinct logic, tailored to unique user behaviours, and evaluated using different economic models.
This report examines both Q1 2026 campaigns, compares their strategic approaches, and provides a practical framework to help iGaming operators allocate budgets effectively in H2 2026.
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The second half of 2026 comes with numerous iGaming events that draw a lot of attention among gambling companies. But choosing the best iGaming conference session strongly depends on their business goals and interests.
This June-December events calendar is very important, as it overlaps Q4 campaign planning and late-year partnership building. It can also interfere with budget planning and product launches, as well as with regional market expansion. Use this guide to determine which of the best iGaming conferences 2026 meet your goals.
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While reviewing the SlotCatalog database, a few patterns around mythology slots kept standing out, so we decided to dig deeper. Three findings shaped this report. First, Egyptian, Greek, and Norse mythology slots now account for roughly 7% of the global SlotCatalog database: 3,396 titles, or about one in every fourteen slot games. Second, among the studios most committed to these themes, mythology represents 10–13% of their portfolios on average, rising to 16–18% at the top end. Third, the category is still expanding, not contracting. April 2026 set an all-time high with 65 mythology slot releases in a single month. Beneath […]
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People look at net gaming revenue as a simple formula, but in reality, this number shows the true profitability of an online casino brand. Some might confuse NGR with GGR, and although both of these metrics are indicators of how profitable gambling operators are, there’s a key difference between them. The Ace Alliance team is here to help you distinguish between them and find out more about what net gaming revenue represents.
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Poker games are quite popular in online casinos. Although they’re games of chance, they still require good knowledge and a strategic approach. The sheer challenge is why players are fond of this particular variant. Of course, casinos offer it because poker can attract players to their platforms. The more you deposit and play, the more profit the casino makes. But the big question here is, how do casinos make money on poker specifically?
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Let’s be honest, running a successful online casino business already comes with a lot on your plate. Between integrating new games, monitoring player activity, balancing promotions, and guaranteeing compliance, it’s simple to miss some of the effective instruments already waiting right there in your aggregation platform. At Groove, we’ve seen it time and time again: operators who just scratch the surface and miss out on easy wins. So, whether you’re already using aggregation services or evaluating the transition, it’s important to understand the strategic advantages it offers in order to fully receive its benefits. From streamlining operations and boosting player […]
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