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The GGL (Gemeinsame Glücksspielbehörde der Länder, which is the German Joint Gambling Authority of the States) keeps evolving and is becoming more international in the way it works. You can really see that it’s starting to listen to the industry more closely, building expertise through dialogue and using that knowledge to become more effective. That’s a very positive development. It shows a willingness to learn and adapt, which wasn’t always the case in the early stages of regulation. At the same time, the challenges in the German market remain significant. The black market continues to grow, and it’s still far […]

Somewhere between the dashboards, the funnels, and the “growth hacks”, marketing stopped being about markets. A discipline that once decoded human behaviour and shaped business advantage has been flattened into a noisy execution arm chasing vanity metrics. Today’s marketing is allergic to thinking. It confuses activity for strategy. New jargon arrives weekly: demand-gen this, growth-loop that, while the basics gather dust. The four Ps (Product, Price, Place, and Promotion) aren’t quaint relics; they’re the levers that force real trade-offs. Yet they’ve been reduced to a checklist: product = content, place = platform, price = discount, promotion = post. That’s not […]

Let’s be honest, this isn’t the kind of headline you expect in a serious iGaming article. It sounds more like the start of a Tinder chat than a data strategy piece! But in truth, it’s the perfect metaphor for the future of our industry: because trust in data, in partnerships, in players, is built on one thing above all else: transparency.  Yet, we’re still a little squeamish about it. Everyone talks about sharing data, but when push comes to shove, we often clutch our dashboards like a Victorian dowager clutching her pearls. The irony is that the businesses who lean […]

I first met Magnus Carlsen at a BETBY corporate event in Riga, and even before the chess talk for the Revpanda LIVE podcast began, it was clear why he’s more than just a chess champion. Between rounds of golf and casual sightseeing, Magnus carries a calm focus and approachable charm, the kind that makes you want to listen to every word he says about the game he’s mastered. Magnus shared a memory from his first visit to Riga, when he and his wife accidentally stumbled upon a restaurant located in the same building once frequented by Mikhail Tal, the legendary […]

For over a decade, All-in Global has been a trusted partner to gaming, sports, and entertainment brands seeking to communicate across languages and cultures. Our story began as a traditional Language Service Provider (LSP), focused on translation, localisation, and content creation for a fast-moving global industry. But as technology evolved, and so did our clients’ needs, we realised that being a translation company was no longer enough. We needed to become a Language Solutions Integrator (LSI). The transition from LSP to LSI was not about abandoning the human touch that built our reputation. It was about redefining how technology and […]

I’ve always been inspired by the women shaping iGaming: the ones leading teams, creating strategies, and bringing fresh ideas to the table. Their journeys are full of dedication, creativity, and a clear sense of purpose. Many have built incredible careers while supporting and inspiring others along the way. I wanted to bring their voices together here, to share their stories and the advice they’d give to anyone looking to make their mark in iGaming. Reading these experiences is a reminder of what’s possible when talent and determination come together. Irina Makarova Marketing Professional, ex-CMO at PIN-UP Global Can you share […]

Over the past decade, I’ve watched social media transform from a place where brands simply posted updates into a stage where businesses build credibility, start conversations, and show their personality. As 2026 progresses, it’s time to take social media planning seriously. The brands that start testing, planning, and refining early on are the ones that will be ahead of their competitors. Strategy Is About Clarity, Not Chaos A good social media strategy doesn’t start with “what should we post?” It starts with why you’re posting at all. Is your goal to grow brand awareness? To build authority in your niche? […]

Today, the iGaming industry has never been more open to investment. There are 10+ dedicated funds with multimillion-dollar reserves, over a thousand angel investors, and dozens of investment platforms for pitching and networking at the world’s biggest industry conferences. So no — the problem is not the lack of capital. Yet from our experience at Xanada Investments, 8 out of 10 startups still get rejected, and their search for funding drags on for months or even years. Let’s break down the most common weak points we see from pitch to pitch, the ones that make me and other investors say […]

Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The NFL’s championship game draws hundreds of millions of viewers, and ad slots during the broadcast become the most expensive in the world — with 30 seconds of airtime going for over $7 million. It’s more than a game — it’s a global cultural moment, blending sports, entertainment, and big money. But what if we told you there’s another tournament that gets just as much attention in certain GEOs as the Super Bowl does in the U.S.? Even […]

The top female poker players are known around the world today for their groundbreaking achievements in a historically male-dominated game with some of the most exciting online tournaments and cash prizes. Take a look with our guide as we explore some of the history behind the most famous women in poker today, including the best players, their exceptional achievements and total tournament earnings to date, as well as some of the earlier famous female pioneers of the 1800s. Some Quick Facts About Ranking Female Poker Stars Let’s review some quick facts about the top ranking female poker players who have […]